On the precipice of a new quarter-century, where do we stand? Amherst remains both a quintessential New England college town and a vibrant global village. Downtown boasts 45-plus eateries serving flavors from around the world, unique boutiques, and top-notch museums and cultural institutions including Amherst Cinema, The Drake, and the Jones Library.

Spurred on by the energy of Amherst College, UMass Amherst, and Hampshire College, our town center thrives as a hub of creativity, commerce, and community.

We are strong and resilient, but we have plenty of room to grow. Looking ahead to 2025, one lesson stands out: Thriving communities don’t happen by chance. They’re built through intention, effort, and collective support. Whether it’s a local business or our flourishing arts scene, success requires time, talent and treasure from all of us. To ensure these cherished places not only survive but thrive, we must show up, engage, and invest our dollars locally.

Let’s make downtown Amherst the beating heart of our community for generations to come. In January, it is a bit quieter in our neck of the woods. So come on downtown and savor the season with family, friends and colleagues. It’s a time for new beginnings, to try out a new place you’ve never been.

If you’ve ever considered opening up a business in Amherst, now could be your opportunity. Let’s connect and get you started! With hope and anticipation for what 2025 will bring!

John Page

Executive director of the Amherst Business Improvement District, Amherst